Email Marketing – Keep It Simple…

You may think that it’s only experienced internet marketers who can put together effective email marketing campaigns. Well, you’d be WRONG!

You may think that you don’t have the creativity or literary skills to be able to communicate your message to your readers effectively enough to generate income from them. WRONG AGAIN!

You may even think that tried and tested methods of grabbing your readers’ attention, capturing subscribers and, ultimately, generating business won’t work for your product or your style of writing. Guess what……WRONG AGAIN!

Email marketing is one of the most effective tools in your arsenal and an email marketing campaign doesn’t have to involve ‘mass control’ techniques or multi-step product launch steps to be successful and, most importantly, profitable.

Don’t get me wrong, these techniques are hugely effective if done properly but you can run a successful campaign by keeping things simple and following a few basic principles of email marketing.

Use SCARCITY to add incentive and value to your offer

This is not an underhand method. In fact, it’s quite the opposite. No matter what the product is that you are selling, you will have substantial competition and you must offer good value to your reader to encourage them to part with their hard-earned cash and take you up on YOUR offer.

For example, say you’re launching a new product and the regular price point is going to be $97. What you should do is launch it to your email list (remember, these are people who have already given you their email addresses so they will read your offer) for just $67 for the next 48 hours.

Explain it to them like this:

“I’m grateful that you’ve previously chosen to subscribe to one of my lists and as a big ‘Thank You’ I would like to offer a special $30 discount if you act within the next 48 hours…”

Incorporate this discount into your email and your sales will increase significantly as scarcity is a very strong CALL TO ACTION.

You are encouraging your readers to ‘act now’ and you are being genuine with your list members which makes the correspondence even more powerful.

It will also, most importantly, encourage people to read your future emails and remain on your list(s) as you are a trusted marketer.

Quirky Headlines Stand Out in the Crowd

Your email campaign might be 10 emails long so, in perhaps 2-3 of these emails, make the headline quirky so it grabs the reader’s interest.

For example: “Top Copywriter Gets a ‘C’ on Copywriting Test”

Headlines like this can really improve your click through rates simply because they are DIFFERENT. They stand out in the crowd and intrigue your reader. Remember – your email is one of 20 they might have received that day so you need to think outside the box a bit.

‘Big Benefit’ headlines are great and should still make up the majority of your email headlines but try throwing a couple of these into you campaign. It looks like current news and will intrigue your reader to click through to see what’s on the other side.

Where possible, you need to try to make your headlines STAND OUT. You DON’T want you email to be one of the ones that is deleted before being opened.

The ‘Multiple Calls to Action’

You shouldn’t always try to do things differently – make sure you use ‘tried and trusted’ marketing methods as well. Don’t always try to reinvent the wheel.

One such method used by most successful internet marketers is the multiple calls to action within an email. All this means is that you are putting more than one link to your product offering in the email. The trick is to put the links into the text in such a way that the email is still easy to read and not a ‘hard sell’.

By: Steve Pierce